Posted on February 18th, 2010 by John Sostak
I started furlough on Monday. Furlough is a Fire Department word for vacation, or holiday. I have 5 shift days off, which equals 17 days without having to show up at the firehouse. Great gig.
When I have a vacation, I like to figure out how to pack more work into this valuable “time off.” My mission began with the successful roll out of FF911. But there is a lingering issue I needed to address. Domain name management, and affiliate traffic. Doesn’t seem like there is heavy lifting in this mission. There was, and I am sooo glad it is over.
I own about 150 domains, and manage about 300, for clients. I am very aware that everything depreciates, and have been trying to find time to address the domains, what is parked at each domain. This also means I need to go through the affiliates analytics. Commission Junction and Google Adsense are the big ones, and we have about 20 small ones. This is a painful process.
The days of spamming lists are gone. I hate to be the guy to reveal this to the countless spammers trying to sling me dick pills every day, but it doesn’t work. We are being delivered the same bullshit messages way to many times for any online pharmacy, dating site, Nigerian lottery, to work.
I am curious what the conversion on this crap is. I wish I knew a spammer (I know a couple) that is honest enough to tell me the truth. I suspect it isn’t working. We have everyone in the US online, so the first fools are no longer as fresh as they were when they first plugged in their PC and jumped online, through AOL.
I am always thinking about our traffic, where it came from, where it is going, and why. If you are careful, there is an enormous amount of information in every visitor, and each click. This information is potential revenue. Google and Go Daddy are huge, because they protect the pennies. They spend money, but these small revenue streams that are all service and advertising related are never overlooked by the big Internet pioneers. Google has turned pay per click into billions in revenue.
So much of our world is automated, I forget how to plant myself in front of reports, and make the small changes, that require a little thinking, and a lot of mouse clicking. Adjustments and tweaking are needed, but it is painfully slow. It isn’t exactly grunt work either. It doesn’t take skill, or talent, but you have to address the research and care enough to make changes that help the conversion of your traffic.
The past three days I have been dialing in these small elements that affect affiliate traffic, SEO, PPC, and advertising revenue. It is the kind of thing that can go on forever. When you are working inside of Google Adsense, and then tweaking banners, links, keywords, you lose track of how much time passes. Each action requires multiple changes and corrections.
I have been working in Go Daddy for redirects. Google for Adsense, and Analytics. Create smart zones and populate some with PPC advertising through Google, others will carry Banners that pay through affiliate sales. Contacting affiliates, like CJ, HostGator, Go Daddy, 37 Signals, etc. to get better landing pages. Each web page (which equals 1,000’s) must be considered, so, I need to update XML site maps. While checking site maps, might as well address broken links. Broken links mean 404 redirects…. This is not fun.
I was just reminded that marketing 101 is relevant, and hard work. May not be the same as fighting a fire, or pouring contract, but hard. I think what really makes it painful, is you never feel like you are done. If you walk away, you know there are things that still need to be done, and you have to be back on it, or your marketing campaign is less effective.
The fun activity in marketing has NOTHING to do with PPC, SEO, or affiliate marketing. Yet, PPC, SEO and affiliate marketing are the tools that monetize the fun stuff we do in business, and online. Luckily I can drink beer while doing the tweaking of our domains, PPC, SEO and affiliate accounts.
Tags: Go Daddy, Google, social media