Do most businesses still need websites? Would we be better served to operate our Internet hub from a business appropriate social media site?
Are we being fair to our clients when we sell them expensive websites? In this day and age, with the big social media outlets, does EVERYONE need a website?
Think about being an online retailer, maybe you sell through Amazon?
Many of us on LinkedIn are consultants.
Facebook is a wonderful outlet for traditional retailers, clubs, celebrities and individuals. You are able to interact in a place people spend a lot of time in.
You Tube may be one of the single most influential guerilla marketing resources ever made. I can’t imagine Reuters or AP being able to push traffic online the way a viral video on You Tube does.
Can anyone deny that Blogger, and Wordpress are great? Matt Mullenweg has taken a blogging platform and turned it into a sophisticated Internet marketing and software development vehicle, through the wordpress.org open source community.
The rules are changing again, and with a renaissance mentality, perhaps, as Internet marketers and consultants, we can do more for our clients.
My professional thoughts are that a website that acknowledges mobile, and has appropriate social media share functionality can be well built, on a very modest budget. This approach should work for 90% of businesses. These same businesses still need Internet budget. It should be invested in social media, email marketing, mobile web strategy, image and branding, search and ppc. In that order.
I think ALL companies need a thorough Internet business strategy, and it rarely requires a complex personal website. Resources could be used more efficiently if you commit them to the sites that could yield a return based on carefully targeting your business goals and needs.
I would love feedback on this philosophy. I have been applying it to two clients, and it is in it’s early stages. I know there far savvier Internet marketers that could contribute to our new direction. Guy Kawasaki, Seth Godin, Matt Mullenweg, Jason Fried, any thoughts you care to share? And yes, I already bought Getting Real, and have ordered Rework (can’t wait to read it), thank you 37Signals.