Posted on March 9th, 2010 by John Sostak
It's crowded and noisy out here.
It is really noise in here. In my little box, that is connected to 2 billion other people.
Communication has never had so many different forms. Web 2.0 is social media and social networking. Everyone has a voice, and an audience. Twitter, Facebook, LinkedIn and hundreds of other social networks have taken the Internet, and mobile web to another level, and it has happened quickly.
I am constantly responding to emails, text messages, blog comments, an occasional phone call. Forget about mail, I will not answer it, email me the wedding invitation. With all this communication, why do I feel like I’m disconnected from my friends, family and clients?
The 2.0 Generation.
Time has always been a non renewable commodity, and therefore, of the highest value. Now when we get someone’s time, we do not necessarily get there attention. I believe the 2.0 Generation is only going to become harder to reach, because we have to many ways to communicate. As an Internet marketer, I need to get a hold this. Now.
I won’t pretend to have an answer to an obvious question. How can we communicate effectively? To me, effectively means we get our message across, and we receive feedback or something that we can act on or think about. How are you communicating?
Is your communication and channels effective? Put some thought into that. Effective today may have a lower bar then 20 years ago. 20 years ago we were using fax machines, beepers, we always had change in our pocket for the payphone at the airport or gas station. We did talk more, and I feel like we had a longer attention span. I’m not pining for the old days before the world wide web, just trying to get my arms around what is next.
There is so much noise, it is getting harder to actually reach the person. That is the true marketers challenge. Aggregating a million page views a day is only impressive if the viewer actually responds to the page. So, favorite way to communicate leads to the second, and maybe more important question. What have you found to be the most effective way to communicate?
How do you slice through the noise, like a samurai, and reach Generation 2.0? I see people on Facebook, and I can tell they are on it for hours, that respond to a Farmville coin, but do not answer their phone. The smart Internet marketing companies and businesses are creating an incentive in exchange for the members time.
Engagement and incentives may get them in, and make your site and product sticky. This leads to many more questions. It isn’t uncommon to go into production on a movie without knowing how it ends. If you write, you also realize that every answer isn’t needed before the 1st chapter is completed, so we can save the questions related to how we use the people we collect.
The question that matters is what channels can we use to effectively reach Generation 2.0?
Tags: Facebook, Generation 2.0, Internet Marketing, LinkedIn, social media, Twitter, web 2.0