The CFD Blaze
The CFD Blaze are the Chicago Firefighter and Paramedics Football Team. They play in the NPSFL, which is the National Public Safety Football League. Arcade Digital is very happy to take their new site live. Click here to experience the CFD Blaze.
Arcade focused on the user interface, and back-end functionality developing a very sophisticated content management system (CMS) and Wordpress blogging platform. The site is an Arcade custom web design and user interface built open source with WP 2.9. Although not completely populated, is still a fun site to visit. Like the team, the website has a strong blue-color feel, and an intuitive navigation and user interface.
This site will be rich in media, These guys are not only football players, but firefighters, so they have great media content and a fabulous story. We wanted to make compelling galleries and video as accessible and easy to share as possible.
Marketing needs demand social media integration, and with compelling media, we can use social media websites and Internet sharing as a low cost marketing solution. By using YouTube and Flickr, we have social media partners that also contribute to the reach of this first year football team.
The 2010 season will be the first year the Chicago Fire Department fields a team in the 14 year old NPSFL. A 1st year not-for-profit is as; or more, challenging then a young entrepreneurial for-profit start up. Arcade wants to make sure that the compelling message of the firefighters and paramedics that compete in the NPSFL is well spread online.
Each of the players, coaches and administrators in the NPSFL, and the CFD Blaze are volunteers. No one involved in NPSFL Football receives a salary, and they play for charities. The Chicago Fire Department charities include The Burn Camp, which is operated by the IFSA and has been renamed Camp I Am Me. It is a summer camp for Illinois children that have been scarred, and is a place where these children can interact without feeling uncomfortable because of the injuries and scars they have sustained.
The CFD Blaze are also playing for the Gold Badge Society, and Ignite the Spirit. Ignite the Spirit is a very high profile organization, responsible for the annual Chicago Firefighter Calendar as well as the annual Chicago Firefighter-Paramedic Ball.
The Blaze are playing their first official NPSFL Football game on April 10th in Chicago. They CFD Blaze will be playing the seasoned CPD Enforcers. The CPD Enforcers are the Chicago Police Department’s NPSFL team. I am certain that from game one, this will be a fun rivalry. They play each other in baseball every year, and it is a great game, held at Comiskey Park (US Cellular Field). Keep track of the Blaze on their site.
Some modules that will be introduced on the Blaze site very soon will be the Blaze store, which will make posters and t-shirts available. The current store link on the site is merely a redirect to the Ignite the Spirit website and store, which has a few Chicago Firefighter calenders remaining.
The Blaze site will also offer ticket sales. They will play 2-4 Chicagoland area games annually, as well 2-3 road games. Our online ticket process will make it easier to lock in game tickets. The men are playing stadiums that will be crowded, so as family, friends and fans, we want to insure we are in the arena. Online ticket sales also allows for more efficient Internet marketing, with clear conversion statistics, which benefits the club, and the charity. To be able to clearly predict what a game or fundraiser will generate allows the CFD Blaze to more accurately sponsor charities in need of benefactors.
Arcade Digital is looking forward the CFD Blaze season, and I hope everyone who reads our blog commits to helping the newest team in the NPSFL and the Chicago Fire Department Charities.
Tags: CFD BLAZE, CPD Enforcers, flickr, football, Internet Marketing, NPSFL, social media, youtube
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